Title: Introduction to Digital Business Label: Digital Business Digital business refers to the use of modern technologies to support business activities and improve how companies operate. Today many organizations rely on digital platforms such as websites, mobile applications, and social media to interact with customers and manage their services. In Kenya, digital transformation has become increasingly important for businesses of all sizes. Small and medium enterprises are now using online platforms to promote their products, communicate with customers, and even conduct transactions. Digital technologies help businesses become more efficient. For example, online communication tools make it easier for companies to respond quickly to customer inquiries. In addition, digital platforms allow businesses to reach customers beyond their physical location. Overall, digital business is changing the way organizations operate by making business processes faster, more efficient, and mo...